Does FiltaCool Benefit Franchise Owners?

When Filta first introduced the FiltaCool filters in 2008, the product met with a very positive overall response from the food-service industry and other businesses that rely on commercial refrigeration.  FiltaCool filters are small, inexpensive and long lasting.  However, can something so cheap that only has to changed out once every three months really help Filta franchise owners make money?  Or are FiltaCool filters a burden to Filta franchisees?

The Big Picture

It may help to take a look first at the big picture, not just in terms of impact across the entire geographical dispersion of Filta franchises, but also looking forward into the future.  The addition of FiltaCool opens up an entire new customer base to Filta owners.  In the past, Filta owners were limited to providing service to only restaurants, hospitals, sporting arenas and other places where fried foods were served.  For some that was more than enough to provide all the business they could handle.  Still, it left so many businesses in any community out of reach of Filta franchise owners.

FiltaCool expands the amount of businesses that can benefit from Filta services.  Now Filta owners are no longer limited to doing business with establishment using fryers.  Now any business that uses commercial coolers is a potential customer too.  This means grocery stores, florists and many other previously inaccessible venues.  Of course, almost all of a Filta franchisee’s existing customers also use commercial coolers in their establishments.  This means that Filta owners can make even more money on each service call to their FiltaFry customers.

Low Overhead

Of course, FiltaCool filters do not constitute a major investment by Filta customers.  Neither do they constitute one the part of Filta owners, either in time or money.  Filta cool filters take only a few minutes to install and a few seconds to replace.  Even though they only have to be replaced once every three months, they are rented by the month.  That means that, as an owner, you can make a profit off of a unit every month for only a few seconds of time every 90 days.

FiltaCool filters also don’t go bad.  When it is time to replace them, a filter owner simply takes the used filters home, de-gasses them and then they are ready to be installed in another unit.  This means there is very little investment into equipment for Filta owners.  FiltaCool filters are almost all profit.

The Figures

How much do FiltaCool filters earn Filta owners, though?  Most Filta owners rent out their FiltaCool filters for about $12 a month and the average walk-in cooler requires 6 filters.  That is an extra $72 per customer each month.  Multiply that amount by the number of FiltaCool customers you have and it’s easy to see how quickly the profits add up.  And remember, FiltaCool filters only have to be changed once every three months, so it’s essentially like making money for doing nothing at all.  FiltaCool filters certainly help Filta customers save a lot of money, but they are also a major asset to Filta franchise owners too.